Hi, I’m Shay! Welcome to my page.

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Delphi, Greece

I am a global-minded, digitally-focused marketing professional.

I hold a Bachelor of Science from USC’s Marshall School of Business in Business Administration, with my emphasis in Marketing, as well as 4.5+ years of experience in client management and a background in analytics.

Throughout this site, I analyze the latest marketing techniques and demonstrate some of my talents to provide you with a sample of my overall vision within the spectrum of Digital Marketing and its boundless opportunity for turning any business into a global empire.

-Shay C Bricker

Wanna know more? Click here to read my career bio!

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Recent Posts

How Google Analytics Empowered Marketing

by ShayCBricker, posted in Marketing, Online Marketing, SEO/SEM, Social Media, Strategy

Response to Original Article “How Google Analytics Ruined Marketing” Although Samuel Scott makes some valid points in his article. Overall, I have to respectfully disagree with him.. entirely. First, Google Analytics hasn’t ruined marketing! To the contrary, it has empowered it with the ability to show what works and what doesn’t. While it’s true that GA cannot track … Continue reading How Google Analytics Empowered Marketing

Social Media vs Digital Marketing

by ShayCBricker, posted in Marketing, Online Marketing, SEO/SEM, Social Media, Strategy

From Original Article “Your Digital Marketing Strategy Should Be More Than Social Media” on August 29, 2016 Excellent points by @RyanKHGB Even though the past decade has seen the rise of the overall, and perhaps dominant, importance of social media in your Digital Marketing Strategy, it’s important to have a well-balanced approach that doesn’t forget … Continue reading Social Media vs Digital Marketing

Illuminate Dark Data for Better Insights

by ShayCBricker, posted in 2016, Analytics, Marketing, Strategy

5 Dark Data Sources that Lead to Better Marketing Analytics “Data that provides the most analytical value has traditionally been locked away in multi-structured or unstructured documents, such as text reports, web pages, PDFs, JSON and log files. The only way for marketers to use this information has been to manually rekey and reconcile the data, … Continue reading Illuminate Dark Data for Better Insights

Forbes makes 6 predictions for IoT effect on Online Marketing and SEO

by ShayCBricker, posted in 2016, Australia, Marketing, Online Marketing, SEO/SEM, Strategy

“If you’re going to be successful in adapting your marketing strategy for IoT technology, you need to remain flexible; monitor your results carefully, continue to experiment, and keep moving forward.” -Jason DeMers, contributor for Forbes writing on August 27, 2016. While I agree with 5 out of his 6 points, I am a little surprised … Continue reading Forbes makes 6 predictions for IoT effect on Online Marketing and SEO

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